Google business event on its way to South Lakeland

Google event
A previous digital garage event
1 July 2016

Local businesses are being given the chance to get expert advice on how to promote themselves online at a special event in South Lakeland.

Google is teaming up with South Lakeland District Council (SLDC) to hold the free event in Kendal on July 13, 2016, at the Brewery Arts Centre.

With demand high, businesses that are yet to sign up for the event are being encouraged to register to ensure they don’t miss out on the opportunity.

The event will form part of Google’s Digital Garage programme, a series of events during which the web giant’s experts will travel the country giving local businesses tips on how to make the most of their web presence.

It will include advice on how to make your website stand out on computers and mobile devices by developing engaging content and using web analytic s effectively.

There will also be a chance to learn more about digital marketing and how to use online marketing tools to reach prospective customers.

Matt Williams, project officer for the council’s economic development team, said: “It is essential that businesses are aware of how to make the most of promoting themselves online and know how to use their web presence to reach new customers.

“We are dedicated to doing everything we can to help businesses in South Lakeland prosper and encourage economic growth and employment.

“That’s why we are really excited to be working with Google to bring this event to the area.

“Previous events have filled up very quickly so I would urge people to book their place as soon as they can to avoid being disappointed.”

The event will be held at the Brewery Arts Centre, Kendal. It is free to any business in South Lakeland but limited to two attendees per company. Those interested are encouraged to register online at www.southlakeland.gov.uk/b2b

Doors will open from 9.15am for networking, refreshments and registration and the event will start at 10am.  

Full event schedule:

09:15   Arrival

10:00   Welcome by Tim Farron MP

10:10   Tell Your Story (session)

The first step towards making the most of the internet is to show off the best of your business online. Make your website shine, on computers and mobile devices, develop rich content, and learn about the importance of measuring success with analytics.

10:45   Questions & Answers

11:00   Reach New Customers (session)

Take the next step and make your business more visible online so that new customers can find you. Understand the cornerstones of digital marketing, and learn how to use online marketing tools to reach prospective customers.

11:45   Questions & Answers

12:00   Finish

Further Information:

Pre-registration is required in order to attend this event and places are restricted to two people per business.

Confirmation of places will be sent to attendees.

Invest in South Lakeland is an economic growth programme led by South Lakeland District Council aimed at attracting new investment, encouraging business start-up and growth and promoting the area as a quality location for business.

The programme includes business support, specialist business events, a business facing website (www.investinsouthlakeland.co.uk), online business directory and detailed business profiling for employers across the district.

For more information, please contact Matt Williams or Jacki Robinson on 01539 793280 or email econ.dev@southlakeland.gov.uk


Photo call details: Before the event, at 9:45am, Tim Farron and a representative from Google will be at the Brewery Arts Centre where there will be an opportunity for pictures. Businesses who have signed up for the event will also be present.

For more information, please contact the SLDC Communications Team on 01539 793301.